Target

Project Scope
Brand Strategy
Brand Identity
Print Design

Target’s brand is built around their promise to their guests that they should “Expect More, Pay Less.” So when Target asked us to design a new direct mail program, we knew that their guests would expect more than standard junk mail from their favorite retailer. We developed a monthly direct mail program that featured Target’s trademark advertising style and utilized state-of-the-art, variable printing to personalize each individual mailer to the guest receiving the mailing. With images, content, coupons and offers targeted to the recipient, her lifestyle and her buying habits, Target Mail delivered a one of a kind, individualized incentive to visit the nearest Target.