Target

Project Scope
Brand Strategy
Brand Identity
Digital Design
Print Design
Environmental Design
Advertising

Target understands their guests and their guests’ expectations of the Target brand, and is fully committed to meeting or exceeding these expectations at every opportunity, even with their credit card program. We were tasked with bringing Target style to credit cards and were responsible for designing every individual element of their credit program, both large and small. Starting with the design of the cards themselves, to the print advertising, in-store digital and traditional signage, the website, online advertising, the card loyalty program and direct mail, we utilized every touchpoint to communicate the benefits of the Redcard to the Target guest. We designed every element—no matter how small—to be true to the Target brand, all the way to the statement inserts and an evolutionary new statement design that eliminated the need for a separate mailing envelope.