Merona for Target

Project Scope
Packaging Design

We were asked to relaunch Target's Merona brand of men's underwear that was being updated with more fashionable styling and higher quality construction. We designed upscale packaging utilizing printed mylar bags to help Merona compete with better established designer brands and developed a color-coded hierarchy and iconography to differentiate the three product lines.

Previous
Previous

Liz Lange for Target

Next
Next

Minnesota Humanities Commission